NCS Logo png

​​Maximizing Revenue with Google Ads: A Step-by-Step Guide for Offline Sales Optimization

Have you ever wondered if your Google Ads online could boost your in-store sales? Guess what, though? You’re going to enjoy this! We’re going into the realm of Google Ads in a recent, incredibly insightful webinar hosted by industry professionals Michael Scott and Amelia Northrup-Simpson to learn how they can boost both your online clicks and your offline sales. We know how to make it all work since we’ve been there and we’re providing some cool real-world tips.

How Google Ads Can Boost Your In-Store Sales?

Before we get into the main action, let’s understand how Google Ads can boost your revenue and optimize offline sales with the help of this example; Imagine that you manage a wonderful shop. A potential consumer sees your Google Ad for a collection of limited-edition dresses. They come into your shop intrigued, try on outfits, and buy something. This sale is the perfect example of an offline conversion, driven by your internet advertisement. These physical, non-digital interactions—actions that take place away from a screen—are what drive offline conversions. You can monitor the true impact of your marketing activities in the real world thanks to these conversions, which are painstakingly tracked in your CRM system.

How to Improve Your Google Ads for Offline Success: A Step-by-Step Guide?

We’re here to walk you through the process step by step if you’re ready to increase your offline sales using the power of Google Ads. Let’s start now!

Everything You Need to Start Off With:

Make sure you have read these necessary tools and materials before beginning your journey:

  • Google Ads Account: Your digital command post for creating and managing your online ads is your Google Ads account. It’s time to create your Google Ads account if you don’t already have one. Consider it your internet storefront, the place where the magic starts.
  • Google Click ID Tracking: This functions as the magnifying glass for your detective. It makes it easier for you to trace the path of clicks that result in actual actions. To track GCLID, which is similar to tracking footprints from your online advertisement to your offline sales, you’ll need a way.
  • Customer Relationship Management (CRM) System: Consider your customer relationship management (CRM) system as an organised repository for all customer interactions. You manage all of your leads, prospects, and clients there. A CRM system is similar to having a personal assistant who keeps track of all your interactions, from questions to purchases.
  • Upload Automation (via Zapier): Picture having a digital butler who simply transfers data from one location to another. That’s upload automation (through Zapier). That butler is Zapier. It links Google Sheets and your CRM, ensuring that your data flows seamlessly and that your trip is trouble-free.


Also Read: Efficient Installation of Google Tag for Conversion Tracking


Step 1:Making Your Upload Plan  

We’re developing your upload plan—a pillar for success—in this crucial step of optimising Google Ads for offline sales. Imagine that you work for a forward-thinking travel firm that is driven to transform internet interest in travel into magical bookings. Like a trailhead to an exciting journey, your conversion objectives serve as the compass, tracing a course from online interest to practical action. Your upload strategy serves as the route, guaranteeing smooth data flow and precisely placing each component. It’s similar to creating an alluring tour plan that guides your audience to the location of reservations and purchases. 


Step 2: Guiding Click Tracking

We’re talking about click tracking in this crucial step of putting Google Ads to use for actual sales, which involves identifying which ads encourage clients to book their ideal vacations with you. It is comparable to observing footsteps in the sand. When you track clicks, you may know when viewers of your advertising fill out forms and make phone calls. Each form or phone call acts as a signpost, illuminating the route individuals take from viewing your web advertisements to making a travel reservation. You can then see which advertisements are more effective.  Knowing which advertisements are most effective will help you improve your own and increase interest in booking. 


Step 3: Integrate CRM

Think of your CRM system as a helpful assistant who makes things go more smoothly. Say you are in charge of organising events. Here’s how the magic of your CRM works:


  • Putting Information Together: Your CRM helps gather crucial information about your guests, just as you would recall their preferred snacks. It’s like when you gather all the great stuff you need for a party.


  • Automatic Invitation Sending: Picture your CRM as a clever party planner. It can independently invite people to your party by adding their names and contact information to a specific list. It’s like sending out individual invitations to each visitor.


Simply said, your CRM system acts as a helpful assistant that silently streamlines tasks. You can ensure that your event, or business, runs smoothly by utilising it to collect information and send invitations. It’s like having the finest party planner by your side.


Step 4: Transform Google Ads into Impact in the Real World

Consider yourself a director who is turning a script into a box office hit. Your conversion procedure consists of:


  • Consider creating Google Ads conversions as your movie’s crescendo. As conversions, you define particular activities like form submissions.


  • Importing Offline Conversions: To gauge real-world impact, you import offline data into Google Ads, just like a director reviews the finished product.


Step 5:Launch Your Real-World Campaign

Consider yourself the conductor of a band. The launch of your campaign entails:

  • Offline Conversion Campaign Design: Think of your campaign as a well-balanced whole. You develop a new campaign with an emphasis on offline sales, similar to how a music school may utilise advertising to increase in-person instrument classes.


  • Account Optimisation Goal Setting You set the campaign as an account goal, much like practising before a performance. Google Ads fine-tunes your campaign over time to maximise offline results.


In a word, you’ve just travelled through a thorough 5-step roadmap to supercharge your Google Ads for actual sales, all of which were illustrated with concrete examples. Imagine it as creating a delectable dish or directing a melodic symphony – these straightforward yet effective activities effortlessly combine the potential of online ads with observable real-world outcomes, catapulting your company to booming success. Your improved Google Ads are now prepared to close the gap between the online and offline worlds, converting interest into tangible actions and propelling your company to new heights.

Add your Comment

Contact Us

Let's have a chat